From Indira Gandhi’s sarees to Narendra Modi’s carefully curated bandhgalas, from Rajiv Gandhi’s sneakers and sunglasses to the Thackerays’ colour-coded political imagery, what Indian politicians wear has often been more than a question of personal style. Their clothes have helped construct identities, signal ideology, project modernity, invoke tradition and increasingly generate the kind of visual moments that social media loves.
So when Rahul Gandhi appeared in a pink shirt and later in a yellow one, the change from his usual white clothing drew attention online. The yellow shirt, along with the line “Smash the patriarchy”, became part of the social-media conversation. The interest was less about the shirt itself and more about how unusual it looked compared with his regular public appearance.
But this is not the first time that a politician’s attire has made more headlines than their speech. Prime Minister Narendra Modi’s clothes have often drawn attention, from his signature jackets and bandhgalas to the regional outfits he wears during visits across the country. Over the years, they have become a familiar part of his public image.
As designer Gaurav Jai Gupta puts it, “Fashion can communicate before a politician has spoken a single word. Clothing conveys identity, ideology, relatability, authority and even regional or cultural affiliation almost instantly.” Politics, he adds, is fundamentally about perception, and “an outfit can become the visual shorthand for an entire political moment.